June 12, 2014

Fast Company Zeroes in on the BACtrack Consumption Report and the Way We Drink

Fast Company published a fascinating look at the BACtrack Consumption Report yesterday, noting the index is an eye opener for anyone interested in how, when, and where people have been drinking over the past year. 

"Pocketable breathalyzers are making it easier than ever for drinkers to be responsible with their alcohol intake. And BACtrack's Mobile Breathalyzer, which can analyze a user's blood alcohol content (BAC) on the fly, makes it easy for anyone with a smartphone to quantify all of that imbibing data and hold a mirror up to their drinking habits."

They then take a closer look at data, aggregated from over 100,000 unique anonymous points from around the globe over a 12-month period, "shedding light on how much we drink, when we drink, and which states appear to drink the most."

"Some of the data gleaned is unsurprising: 40% of all BAC tests were self-administered during weekend hours, with 10:00 p.m. to 11:00 p.m. on Saturdays being the busiest period. Outside of the weekends, though, is where the data gets revealing. Take this chart of the average seven-day workweek. Tuesday is the day where blood alcohol content appears to be lowest."

For a more in depth look at Fast Company's reactions, see the article, or read their review of the BACtrack Mobile Breathalyzer from last year. 

1 comment

  • I am a retired Police Officer and Top Cop for DUI arrests. I am a DUI instructor & Breathalyzer Operator. My experience tells me that those BAC results are way too low. I agree with your findings that BAC is highest on Sat. & Sunday mornings but I was arresting these people with BAC’s over .125 on those days. I think its great that you are selling this device and the study does open up discussion on drunk driving. All my years of DUI enforcement, I never heard of your device until the study was made public. Good Luck with your product, if I would of known about it years ago, I would’ve told people to buy it. Nice job, keep up the good work.

    William Pelarenos on

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