Before the halftime show, Americans held fairly steady with their drinking. But after Usher hit the stage, America's BAC began to rise.
What was it about the halftime show spurred a wave of drinking? Maybe it was Usher ripping his shirt off. Maybe it was millennial excitement over "Yeah!" with Lil Jon, a staple of middle-school dances in the 2000s. One can only speculate.
Anyway, the BAC level kept rising, eventually reaching its peak level - 0.08% by the end of the game. Which, notably, was higher than 2023's end-of-game BAC of 0.07%. This year's Super Bowl went into overtime, so perhaps the increased number of nail-biting moments led to increased alcohol consumption.
However, the BAC then dipped to 0.072%, below 2023 levels. Maybe, as the game went on longer, fans had more time to metabolize their drinks. Or, since they'd been drinking for a longer period than they had in 2023... maybe 2024 was the year they hit their limit.
Hover over each point on the chart below to view BAC levels.
Data for the BACtrack NFL 2024 Super Bowl Day was collected anonymously from users of the BACtrack app, which syncs with smartphone compatible BACtrack breathalyzers. Over 1,000 unique BAC tests were reviewed for this report. Data represents positive BAC readings. Game day periods represent the data from unique BAC tests collected anonymously from 6AM the day of game to 6AM the day after the game in EST.