Who Drinks More: Chiefs Fans or Taylor Swift Fans?

Travis Kelce and Taylor Swift's budding romance has been pitting "cranky NFL fans" and Swifties against each other.

At BACtrack, we decided to add to the conversation in the best way we know how - through measuring BAC (blood alcohol content) levels.

As part of our How America Drinks™ series, our analytics team examined data from people using BACtrack smartphone breathalyzers. We analyzed 28,000 unique breathalyzer readings taken across the US to help us answer: Who drinks more - Kansas City Chiefs fans or Taylor Swift fans?

Short answer: Taylor Swift fans drink more.

How did we measure fans' BAC levels?

And what else did we find?

For this analysis, we examined all of Taylor's concerts in 2023 and in the US. We collected breathalyzer readings from users in the area where each concert was held, on the day of the concert, to determine Swifties' average alcohol consumption.

We then compared Swifties' average BAC level to the average of fan BAC levels for each NFL team - not just the Kansas City Chiefs.

Turns out, Taylor Swift fans also outdrink 10 other teams (11 including the Chiefs).

While we were at it, we also compared Swifties' average BAC to the average consumption of all NFL fans.

The result: NFL fans, as a whole, drink more than Taylor Swift fans.

A Final Word

The Taylor Swift/Travis Kelce union has ignited tensions among NFL fans - many of whom are less than thrilled to have their football TV coverage interrupted by glimpses of Taylor - and the fervent Taylor Swift fans (her "Swifties") who support her.

Hence the hot takes flooding our feeds, from NFL fans...

... and Taylor Swift supporters alike.

So, while the social media wars rage on... the BAC battle, at least, has already been decided.

Methodology

2023-2024 NFL Season Data

  • Data for 2023-24 NFL Season component of the How America Drinks Report was collected anonymously from users of the BACtrack app, which syncs with smartphone compatible BACtrack breathalyzers. Data used in this report was collected from U.S. users who opted into sharing their data by activating the BACtrack App data storage, having location services turned on, and allowing the BACtrack app to access their smartphone’s Bluetooth. 
  • Over 28,000 unique BAC tests were reviewed for this report. 
  • To identify where fans of each NFL team are located, we utilized a map of NFL fan allegiance using Twitter data created by Matt Sorenson in order to associate BAC results with NFL teams across the country.
  • Data represents positive BAC readings. Regular season game data represents unique BAC tests collected anonymously at 6AM the day of game to 6AM the day after the game. 
  • Each team’s specific game schedule was used for their respective fans’ data. Regular season 2023-24 NFL games ran from September 2023 to January 2024.
  • This data does not represent data from all users.

Taylor Swift Eras Tour Concerts

  • Data for the Taylor Swift Eras Concert Tour component of the How America Drinks Report was collected anonymously from users of the BACtrack app, which syncs with smartphone compatible BACtrack breathalyzers. Data used in this report was collected from U.S. users who opted into sharing their data by activating the BACtrack App data storage, having location services turned on, and allowing the BACtrack app to access their smartphone’s Bluetooth.
  • Over 500 unique BAC tests were reviewed for this report. Data represents positive BAC readings. 
  • Swift’s concerts represent unique BAC tests collected anonymously from 6PM the day of the first concert night to 6PM the day of the last concert night (48 hours of data for each concert). 
  • Swift concerts utilized in this report are from March 2023 to August 2023. 
  • This data does not represent data from all users.

COMING SOON!

How America Drinks™: Super Bowl LVIII Report

49ers Fans' % BAC:

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Chiefs Fans' % BAC

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On February 11, while you're tracking the score... we'll be tracking the BAC (blood alcohol content) of NFL fans nationwide during the game.

As part of our How America Drinks™ series, the BACtrack data science team will be analyzing thousands of app-connected breathalyzer readings to answer one big question about the big game:

How will America drink during the 2024 Super Bowl?

Specifically:

  • The 49ers are expected to outplay the Chiefs... but will 49ers fans outdrink the opposition?
  • Will NFL fans in Las Vegas - in their excitement around hosting this epic event - have particularly high BAC levels? 
  • How much will America, on average, drink during the Super Bowl?
  • How will America's drinking levels rise and fall throughout the game?
  • How does it all compare? What does it all mean?

The next day, on February 12, we'll reveal the results in the How America Drinks™: Super Bowl LVIII report.

But here's the exciting part: You can be a part of the BACtrack Super Bowl study. Yes, you.

How do I participate in BACtrack's Super Bowl 2024 study?

To become a part of Super Bowl history, get yourself a smartphone-connected BACtrack breathalyzer.

And as a thank you, we're offering 25% OFF our smartphone breathalyzers! (offer valid through 2/6/24)

How to get involved and save:

  1. Select a BACtrack smartphone breathalyzer: BACtrack C8, BACtrack C6, or BACtrack Mobile.
  2. Use code SUPERBOWL58 at checkout to enjoy your 25% discount.
  3. Sit back and wait for your breathalyzer to be delivered.

By whipping out your app-connected breathalyzer on Game Day, you'll not only become a part of the Super Bowl BAC conversation, but you'll also gain insights into your own alcohol levels.

Even better: You'll be able to ensure that you - and everyone you're watching with - safely touch down back home after the game.

Don't miss out on this unique opportunity to be part of history and save on a BACtrack breathalyzer.

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