Travis Kelce and Taylor Swift's budding romance has been pitting "cranky NFL fans" and Swifties against each other.
At BACtrack, we decided to add to the conversation in the best way we know how - through measuring BAC (blood alcohol content) levels.
As part of our How America Drinks™ series, our analytics team examined data from people using BACtrack smartphone breathalyzers. We analyzed 28,000 unique breathalyzer readings taken across the US to help us answer: Who drinks more - Kansas City Chiefs fans or Taylor Swift fans?
Short answer: Taylor Swift fans drink more.