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Details Calls on BACtrack for Expert Data in the Breathalyzer Space

Details magazine ran a playful section called Vital Signs in their August issue, listing some interesting and amusing data points from recent headlines.

Included in this section were some facts and figures taken from the BACtrack Consumption Report--a detailed look at the data culled from thousands of BACtrack Mobile Breathalyzer readings over the past 12 months.

For those who haven't seen it, here's the page: 

And a close up of the detail... 


As you might imagine, we are crazy for data-driven insights, and seeing them in a major publication such as Details is very exciting. Check out the issue on newsstands now.