2017 Summer Drinking Data

Methodology

As always, the purpose of our BACtrack Consumption Reports is to provide insight into alcohol consumption patterns to encourage people to consider the effects of alcohol and make smarter decisions.

Data for this BACtrack Consumption Report was collected anonymously from users of the BACtrack app and which syncs with BACtrack Mobile and BACtrack Vio smartphone breathalyzers. Data is viewed in aggregate and represents unique BAC tests from May 25, 2017 to September 5, 2017. Data used in this report was collected from U.S. users only with data storage activated, location services turned on, and does not represent data from all users.

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How a BACtrack Works

When alcohol is consumed, it is absorbed from the mouth, throat, stomach, and intestines into the bloodstream.

As blood flows through the lungs, alcohol in the bloodstream moves across the membranes of the lung’s air sacs (alveoli) into the air. The concentration of the alcohol in the alveolar air is directly related to the concentration of the alcohol in the blood. As the alveolar air is exhaled, the alcohol in it can be detected by the breath alcohol testing device.

BACtrack Mobile and BACtrack Vio Smartphone Breathalyzers

All data in this study was collected from BACtrack Mobile, BACtrack's award-winning smartphone breathalyzer with police-grade Xtend®Fuel Cell Sensor Technology, and BACtrack Vio. When a user blows into BACtrack Mobile or BACtrack Vio, BAC results are wirelessly transmitted via Bluetooth® to an iOS or Android device, including Apple Watch. With the free BACtrack companion app, a user can get more than a simple BAC result -- they can track, save and share BAC results, attach a note or photo to a result, and with BACtrack's ZeroLine® feature, get an estimate of when their BAC will return to 0.00%.

About BACtrack

San Francisco‐based BACtrack is the #1 selling breathalyzer in North America, offering a full range of innovative products for both personal and professional use. Founded in 2001, BACtrack helps people monitor their blood alcohol content and make informed decisions about alcohol consumption. BACtrack has won Popular Science's 'Best of What's New' Award for its innovation in health, a Good Design award for best in category for consumer electronics, and has been named the top breathalyzer brand by Car & Driver. In 2016, BACtrack created the first wearable Alcohol Monitor, BACtrack Skyn, which won the NIH 'Wearable Alcohol Biosensor Challenge.' BACtrack products have been featured in USA Today, The New York Times, WIRED, Fast Company and other national and international publications. BACtrack breathalyzers are available in 20 countries and at over 15,000 store locations including Walgreens, Costco, Best Buy, Target, Rite Aid, and Pep Boys. BACtrack products can also be purchased online at BACtrack.com, Amazon, Walmart.com and Target.com. Connect with BACtrack via Twitter and on Facebook. For more company information, explore our site, www.bactrack.com.