As you may have read, BACtrack and the Colorado Department of Transportation (CDOT) have partnered in the nation's first high visibility campaign promoting breathalyzers as a tool to prevent drunk driving and DUIs.
BACtrack is CDOT's exclusive breathalyzer partner and outdoor, radio, and online ads all prominently feature our award-winning BACtrack Mobile.
With the launch of the campaign, major news media were quick to report on the partnership.
A reporter from CBS-4 News in Denver did a live broadcast about the campaign with one of the striking campaign billboards in the background and a BACtrack Mobile in hand.
A reporter from The Denver Post covered the additional element of our partnership, a research component. A study is underway to examine the effectiveness of breathalyzers in terms of influencing the behavior of first-time DUI offenders.
CDOT provided BACtrack Mobiles to 475 first-time DUI offenders to use this summer and complete surveys about their drinking habits, driving, and breathalyzer usage. CDOT will compile results of the study and share them in September.
A reporter from ABC News-13 tested BACtrack Mobile for herself at a Colorado Springs Sky Sox. It was the second such game where CDOT was offering BAC testing to create awareness of the campaign and benefits of using a BACtrack.