June 28, 2013

BACtrack Mobile Called "Breathalyzer of the Future" in The Atlantic

Befitting their style and tradition, The Atlantic has published an exhaustive, even handed, and thorough review of the breathalyzer category. It not only mentions BACtrack Mobile prominently, but also quotes BACtrack Founder and President, Keith Nothacker extensively throughout. 

The article begins, as all good stories do, at the very beginning, with Robert F. Borkenstein and his 1953 invention, the Drunkometer. It ends with a glimpse into the future, with the newly minted drug breathalyzers and, of course, the BACtrack Mobile Breathalyzer leading the charge. 

After a review of basic breathalyzer technology, the article captures the BACtrack founder explaining the details around how a breathalyzer reads a subject's Blood Alcohol Content. The review then turns its attention to smartphone breathalyzers and how they take advantage of internet connectivity. At the forefront: BACtrack Mobile.  

"It's kind of amazing," the reviewer writers, referring to the Mobile Breathalyzer feature set in general and BACtrack WorldView specifically. "The WorldView offers an option to completely anonymously upload your BAC to a database that displays real-time BACs from across the globe."

He then quotes Nothacker with his original vision for the WorldView feature. 

"Think of what the charts could do. If you want to see how the BACs of the people of New Orleans rise during a Saints game, you can. If you want to know if people drink more on New Year's Eve or Christmas Eve, you can. If you want to compare cities, you can. From there, you can implement measures to increase public safety...This is something that can be as private or as social as you want to it to be."

And the end goal? Reducing drinking and driving.

"We know when people have the product, there's more awareness," Nothacker is quoted saying. "People are less likely to drink and drive when they have this." 

Indeed, these devices do raise awareness of people's drinking and the consequences of their actions. 

"Not only is it changing people's perceptions about personal breathalyzers, we know it is changing their behaviors." Nothacker says. "This is a device that can save people's lives." 

 


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