Methodology: n= 1,012 respondents. All U.S. adults aged 21+

When: June 17, 2013

Where: Online

DETAILED FINDINGS

Alcohol Consumption

  • Three quarters of Americans consume alcohol at least once a month. 

 

alcohol consumption

 

Drinking and Breathalyzer Perceptions

  • 7 out of 10 American drinkers believe owning a breathalyzer would allow them to gauge when they have had enough to drink.
  • Two-thirds of drinkers believe owning a breathalyzer would lower their risk of getting a DUI.
  • Most U.S. drinkers are interested in owning a breathalyzer for personal use.
  • When drinking, nearly half of American drinkers typically consume 4 or more alcoholic beverages

 

Drinking and Breathalyzer Perceptions

 

Greatest Benefit of Owning a Breathalyzer

  • Most American drinkers see the ability to gauge if they can drive home safely as the primary benefit of owning a breathalyzer.
  • Only 8% of U.S. drinkers see a personal breathalyzer’s greatest benefit as being able see how drunk they can get with friends.

 

 Greatest benefit of a breathalyzer

Sharing Breathalyzer Results

  • Americans are most likely to share breathalyzer results with their significant other and/or friends
  • 1 out of 5 U.S. drinkers wouldn't share their breathalyzer results with anybody.

 

 Sharing Breathalyzer Results

Above the Limit

  • If Americans used a breathalyzer and found out that their BAC was above the legal limit, most would call a cab or friend to bring them home rather than driving home from the bar themselves.
  • 6% claimed they would still drive home despite being over the legal limit.

 

 Over the Limit Actions

 

The raw data from our survey is available for download here.