In August 2017, BACtrack announced a partnership with the Colorado Department of Transportation (CDOT). Among other things, the partnership included the nation's first high visibility campaign promoting breathalyzers as a tool to prevent drunk driving and DUIs; BACtrack is CDOTs exclusive breathalyzer partner.
The campaign encouraged Coloradans to use a breathalyzer to learn their BAC (Blood Alcohol Content) level to confirm they’re sober before getting behind the wheel.
In addition, our partnership included a research component to determine if smartphone breathalyzers can help those with a previous DUI conviction avoid a second offense. According to CDOT, approximately one-third of driving under the influence (DUI) convictions nationwide involve someone with a prior DUI arrest, and the rate of DUI recidivism is higher in Colorado.
CDOT provided BACtrack Mobiles to 475 first-time DUI offenders to use and then complete surveys about their drinking habits, driving, and breathalyzer usage.
The campaign follows CDOT’s 2016 research study, which examined the effect breathalyzers may have upon drinking habits and decision making.
CDOT just released these and other results from the study:
- 94% of participants, 1st time DUI offenders, agreed that everyone who regularly drinks should own a personal breathalyzer.
- When asked if owning a smartphone breathalyzer has helped participants avoid impaired driving, 91% "agreed" or "strongly agreed."