BACtrack is the #1 Most-Trusted Breathalyzer Brand
Consumers, as well as businesses, schools, clinics, hospitals, the military, and law enforcement, rely on BACtrack breathalyzers for both personal and professional use. Organizations and individuals trust BACtrack to deliver cutting-edge breathalyzer technologies that measure blood alcohol content (BAC) with the highest degree of accuracy possible.
Meet Some of the BACtrack Team
Keith Nothacker is the Founder and CEO of BACtrack. Keith helped pioneer the consumer breathalyzer market by being the first to position breathalyzers as an affordable, consumer-friendly product. His original vision remains the company’s rallying cry: “Shouldn’t every person be able to test their own alcohol level?” His efforts to consumerize what was previously a law enforcement technology led BACtrack to submit the first FDA application for personal breathalyzers. Keith often evangelizes BACtrack and the breathalyzer category, and has made multiple appearances on The Dr. Phil Show, Oprah’s All Stars, and The Doctors. Keith earned a BA in Economics from the University of Pennsylvania. He founded BACtrack 12 years ago while a student Penn.arrow
Founder & CEO
Pauline Basaran oversees operations and supply chain management for BACtrack. Previously, Pauline consulted to small companies and startup enterprises and implemented systems and processes to ensure the on-time delivery of quality products. During her tenure at PC Guardian Anti-Theft Products, Inc., a manufacturer of computer security devices, Pauline developed key relationships with Asian manufacturing partners and implemented a quality control program that dramatically reduced manufacturing defect rates to less than .05%. Pauline resides in Corte Madera, CA.arrow
Director of Operations
Stacey Sachs is responsible for online marketing strategy and initiatives for BACtrack. Prior to BACtrack, Stacey founded WoofReport.com, a startup website and newsletter for dog lovers. Previously, Stacey led customer acquisition and partnership efforts for Zinio digital magazines and launched the ecommerce businesses for a number of Jarden Corporation kitchen appliance brands. She honed her online marketing skills at Petopia.com and eLuxury.com, and worked in various marketing roles for Princess Cruises. Stacey earned a BA at UC Santa Barbara and holds an MBA from Pepperdine University. Stacey resides in San Francisco, CA.arrow
Director of Online Marketing
Michael Heatherman brings over 25 years of experience in accounting and finance, including more than 15 years in controller roles, to his position at BACtrack. Michael is responsible for cash management, financial reporting, forecasting, and supervision of the BACtrack Accounting Department. Michael has worked with a wide variety of entities, from established service and retail businesses to entrepreneurial startups, where he was responsible for all aspects of the accounting and finance functions. Michael has been a San Francisco resident since 1976.
Tyson Henry coordinates the activities of customer services representatives for BACtrack. Previously, Tyson served as a Project Manager for Vectra Inc., a large commercial printer and marketing services company, for seven years. At Vectra, he worked with many San Francisco Bay Area clients including Restoration Hardware, The Gap, and Chase Bank, and established project budgets, developed timelines, and coordinated execution of large commercial print jobs. Tyson graduated from Muskingum College in New Concord, OH with a BA in Speech Communication. Tyson recently relocated to the Bay Area from Columbus, OH.arrow
Senior CSR Coordinator
Chris Otchy brings more than 10 years of content development and production experience to his role as Content Manager at BACtrack. Previously, Chris worked in a broad range of video production and post-production roles, and did soundtrack and sound design work in New York City. He began his career as a journalist and editor for several magazines based in Thailand. Chris holds a BA from Syracuse University, where he studied TV, Radio, Film Production at the Newhouse School of Public Communications.arrow
Brad Roberts is a results-driven sales manager of consumer electronics who utilizes relationships, experience, strategy, and communication skills to maximize sales through varying channels of distribution. For over four years he has been a Manufacturer’s Representative with full sales manager responsibilities, providing admin and marketing support to a number of consumer retailer accounts, including Best Buy, Target, Costco, and Home Shopping Network. His proven record managing accounts and suppliers makes him a critical member of the BACtrack Sales and Development team.arrow
Jason Farrara joined the Account Management team in 2007 to help manage BACtrack’s continually growing list of partner accounts. This work is a natural fit for his skill set, having previously worked in Sales/Account Management for other smaller companies, including a number of e-commerce start-ups. Drawing on his diverse work experience, Jason provides leadership and direction for a number of key departments outside his normal Account Management duties. His career began in New York as a Customer Service Manager where he grew into managing B2B accounts throughout the area. He relocated to the West Coast in 2004.arrow